NIKE - Lebron

This was a design for an in-store billboard. I had 2-3 days to create a compelling design that emphasized the key feature of the shoe- the ability to track progress in vertical jump over a period of time. Ultimately, the design was not reproduced, but it did seem to get the client's attention and soon more work followed. Created for Hush Studios. Created in 2012.

BarsV4_B.jpg

Detail

Assets were rendered in Maya and Composited in After Effects, so that it could be easily rendered at a super high resolution for an in-store billboard. Once the designs were finalized I could hit render and have a full-res design within hours. It turned out that Nike liked what they saw enough that they wanted us for some other work, so the billboard never got made.

Assets were rendered in Maya and Composited in After Effects, so that it could be easily rendered at a super high resolution for an in-store billboard. Once the designs were finalized I could hit render and have a full-res design within hours. It turned out that Nike liked what they saw enough that they wanted us for some other work, so the billboard never got made.


Alternate Designs


Research and Development

BarsV4_t03_v03_sRGB.jpg