NIKE - Flyknit

Created for Hush studios. Nike Flyknit technology is so light, and contoured that it's easy to forget you are wearing them. This image depicts three moments, the initial impact where the shoe cushions the stride (known as the heel strike), the moment of flight between strides where the runner feels free and weightless, and the beginning of the next step.

Flyknit_t10_04.jpg
 

Details

Flyknit_t10_05.jpg
Flyknit_t10_04.jpg

Research and Development

Initial sketch

Initial sketch

First pass, a little over the top and messy, but this only took a couple of hours. Next, we scaled it back, added details and flipped the image for the final draft.

First pass, a little over the top and messy, but this only took a couple of hours. Next, we scaled it back, added details and flipped the image for the final draft.

Inspiration / research

Inspiration / research

Photographs provided by the client

Photographs provided by the client


Alternate Concept

This concept was abandoned, once I made a sketch and we decided we could tell the entire story with one abstract image

This concept was abandoned, once I made a sketch and we decided we could tell the entire story with one abstract image