Future-Proof Branding
Development of a branding logic and set of logos which accounts for shifting disposal methods and for future breakthroughs in materials science and manufacturing.
PROBLEM
- plastic codes confused with recycling codes
- there is no recycling code
- not specific enough, for example 7 means "other" which include biodegradable plastcis made out of corn surup as well as ______
CHALLENGES
- Working with manufacturers
- Educating current users
- Coordinating with on-going programs.
- Special case scenarios.

-----problem with......
Primary Logos
GOALS
- Has to work in black and white as well as color.
- Must be able to be printed or stamped.
- Must account for all forms of waste management that the public is responsible for sorting
Trash
Recycle
Compost

Reuse
Industry

Pre-recycled
examplain

Incineration
Public Awareness

Reduce

Toxic
Future proofing and Automation
Ultimately, more granular forms are done by machines. These machine sort waste through a series of belt which toss the waste separating it via physical properties. Waste is also often sorted by hand. For example, bottle caps are often removed by hand.
A fiducial symbol may ultimately be a good fit for automated sorting.

Context
We have some catching up to do. Countries such as Germany have already passed legislation requiring co-incineration plants, the US primarily uses landfills.
Key features:
- Less waste going to landfills.
- Energy recovery- converting waste into electricity.
Preparing for all stages of future waste reduction efforts.
Ideation
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Further Thinking
- Prepare for further breakthroughs in material science.
- Work at the local, state and national level.
- Involve stake holders- consider limitations of manufacturing (for example some large corporations buy their cups five years in advance).