The objective was to create tool, to be used by the upper management of Exxon, to explain the next hundred years of oil exploration in the largest oil region in the world, all in 60 seconds.
This story was told in four stages, using four plexi-glass lenses. Each lens represents one of four man made islands that are currently being built to replace 90 traditional wellhead platforms. A fifth lens can be placed on the island of Zirku- which is a natural island where all of the crude oil is refined.
The top screen represents the surface of the oil region from a satellite view. This screen contains infrared cameras which can recognize markers on the bottom of each lens. This allowed us to track each lens, and create different states based on their trajectory and location.
The bottom screen represents the subsurface. This screen constantly updates to reflect how activity on the surface is affecting the sub-surface. This view moves in sync with the active lens which is being moved on the top screen. You can rotate the view on the bottom screen, by rotating the lens. The interaction is further improved with animation and sound effects.
Art Director: Initial design explorations, Interaction, Final Design, Photography, Animation tests, InDesign Presentation.
Photoshop, Illustrator, InDesign, Maya, Pen and Paper.
Creative Director, Art Director (myself), An Architect, A Junior Designer, Two Creative Technologists, and a fabrication company.
3 Months: Design, and Discovery Phase, including fabrication
2 Months: Delivery, Onsite Management Abu Dhabi
* Originally displayed at a global oil conference, once the conference was finished, it was moved to the Zadco corporate headquarters in Saudi Arabia.
Top Screen - topographic view of the ocean floor.
Bottom Screen - perspective view, revealing the subterranean infrastructure.
Present day. Ninety well-head-platforms. All five lenses are on the left side of the top screen. A pulsing animation indicates that the first lens is ready to be moved.
As the first lens is moved, a pulsing animation indicates where it should be placed. Once the lens one is placed in the correct spot, the island is built, drill points animate out, the timeline moves forward, and the infographics update. Well-head-platforms within the range of the new island are decommissioned.
The second lens is placed on the North island.
The third lens is placed on the Central Island. This island acts as both a drill site and a central hub for transporting oil to Zirku.
The fourth lens is placed on the West Island. All well-head platforms have now been decommissioned.
The fifth lens is places on Zirku (where all oil is refined) and we see and overview of the finished project. Four man made islands capable of out performing 90 well-head platform, and paving the way for stable oil production for decades to come.
Research and Development
Renderings of the final form factor- shown here from four angles.
Font sizes were tested on both displays for legibility.
Early in the design process we began designing graphics intended to tell two major plot points.
1. The increase of oil production.
2. The consolidation story: starting with 90 well-head platforms, and ending with 4 man-made islands.
It was part of our job to seek out documents from the client, to ask questions, and to become quick experts. I often find that technical documents and visualizations are the best inspiration for design.
Before landing on a three dimensional view, we explored many variations of what the sub-surface might look like.
..and of course we did a LOT of real world testing. Problems solved during this phase: increasing processing speed, matching colors between two different displays that use different technology, improving user interaction through animation and sound effects.
...and my initial sketch. When confronted with a design problem my first impulse is to brainstorm using pen and paper.