NIKE - Launch Conference

DESCRIPTION

NIke, NASA and the US State Department host a round table sustainability conference. This is a conference which is hosted at the Nike Campus in Beaverton Oregon. Everyone from Hilary Clinton, to engineers from NASA brain storm new ideas related to waste reduction, and sustainability. 

We were tasked with creating several items for the conference, including a temporary theatre which would be placed in the atrium of the main hall, displays for showcasing products from each sponsor (Nike Flyknit, Mars Rover, etc), and a "welcome sheet" to be placed in the hotel room of each attendee. 

This is project which was never fully completed, so what you see here is a work in progress. 

ROLE
Senior Design and Art Direction: Initial design explorations
Art Direction: Print explorations, 3D renderings, InDesign Presentation.


TOOLS
Photoshop, Illustrator, InDesign, Maya, Pen and Paper.

TEAM
Creative Director, Art Director (myself), Skylab, One Senior Designer, One Junior Designer.

DURATION
2 weeks


All materials needed to be constructed out of light weight and sustainable materials.

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Using fabric and projected light, we planned to create a spiral theatre, which could be seen from all four levels of the building. In the center we would have a light sculpture illuminated by projection, and displaying various keywords submitted during the round table discussions. Each team would be submitting ideas throughout the conference, common words would then be highlighted on the sculpture in the main room. During the conference the sculpture would be filled with more and more words, and include various states- such as a quieter ambient state for presentations, and a more active state for the rest of the conference.

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Layout for Multi-purpose Welcome Sheet

The Welcome sheet. The client asked us to provide several items which would be made out of paper, such as a poster, a schedule, drink tickets, an ID and so on. I became interested in the idea of the golden ratio, and European paper sizes, where each size of paper can be folded in half to create the next size down. This enables book makers to use any left over materials for smaller items. In theory wasting no paper. I did some quick design explorations, then handed off the work to two designers (Andrew Teoh and Erik Yang) who created a logo, designed all of the items we thought might be included, and printed and photographed their work. The Creative Director and myself were in change of providing feedback and making sure deadlines were met.

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Initial Design Explorations

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Research and Development

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