NIKE - Flyknit

Created for Hush studios. Nike Flyknit technology is so light, and contoured that it's easy to forget you are wearing them. This image depicts three moments, the initial impact where the shoe cushions the stride, the moment of flight between strides where the runner feels free and weightless, and the beginning of the next step.

Flyknit_t10_04.jpg
 

Research and Development

 Photographs provided by the client

Photographs provided by the client

 Inspiration / research

Inspiration / research

 The flyknit shoe

The flyknit shoe

 Initial sketch

Initial sketch

 First pass, a little over the top and messy, but this only took a couple of hours. Next, we scaled it back and added details for the final draft.

First pass, a little over the top and messy, but this only took a couple of hours. Next, we scaled it back and added details for the final draft.