I’m a Designer that is passionate about:

01

High craft at scale

I am a high craft designer that enjoys working a maximum scale. I’m passionate about unification, and creating designs that are flexible. One of my biggest strengths is redesigning products that have reached product market fit, but have hit an optimization ceiling and need to modernize, I aim to design products and product systems that are Cross-app, cross-OS, cross-device, cross-platform, and cross-dimension (2D / 3D). 

02

Vision work

I’m passionate about vision work and bleeding edge technologies, such as mixed reality and machine learning. I enjoy using innovation frameworks for concept development. I’m comfortable starting with a blank page, and making sense of emerging domains.

03

Good People

I love working with good people, who put the integrity of the product before themselves. I enjoy helping to create a positive and supportive work environment for myself and others.

04

Efficiency

I like building tools and operations to make everyone's job easier. I like it simplifying complex design problems at scale, to create efficiency so that each individual can take on more scope with less hours of work.

Projects

Current

PayPal

As of 11/2023 - I'm the design lead of a core effort that is a #1 company priority. Leading a group of 20 cross-functional designers.

2021-2023

Meta Checkout

Design a best-in-class Checkout experience for Shopping on Meta, that can scale across Instagram and Facebook. Design a product system, test, and ship in 1 year, with no regression budget (we had to beat the existing Checkout out of the box).

Wins

  1. 2x+ Engineering efficiency

  2. 4x+ Design efficiency

  3. Goal +3.2% IG, +1.2% FB (Up from a 40% regression on launch)

  4. Five New components added to Meta Design System (Down from 15 custom components)

2020-2021

FB Shops

This product was deprecated in 2023. I helped to launch a shopping tab on Facebook. I think this product had tremendous potential, In my opinion, this was a missed opportunity for Facebook / Meta. Here is what I will do if faced with a similar project.

Learnings (what I would do different)

  1. Don’t just get sponsorship from leadership, get headcount.

  2. Don’t re-org, Built a hand-picked team from the ground up, with engineers and designers who have a visionary mindset.

  3. Strategy: Start with the core product (Ads) the work your way out to a Tab in stages.

  4. Ranking: Start with large businesses with high brand recognition, such as Nike, Walmart, Estee Lauder. Create a simple ranking system with the top 100 brands on Facebook, that have high-quality products, with high-quality product images to create shopping modules. If that proves the hypothesis of “people want to shop on Facebook,” use those finding to make the case for ML support.

2018-2022

FB Marketplace

Various roles / Teams

  1. Design Lead - Marketplace Product System

  2. Vision work

  3. Growth Team

  4. Machine Learning Team, exploring use of AI to improve existing features.

2018-2022

MHCI+D - Grad school

Gained a masters degree in Human-Computer Interaction and Design from the University of Washington studying under Linda Wagner. Spent much of my time focused on learning more about user research, concept development, and hardware prototyping

AT&T Executive Briefing Center

2014 - 2015

DIRECTOR OF DESIGN

We gutted an entire floor and at the At&T Headquarters and built it into a giant smart floor for making deals between fortune 50 companies. The floor has a private elevator, and was one floor below the CEO, for easy access. Responsibilities included: creative direction, client presentations, on-site management, quality control, and collaboration with creative partner companies. Required an understanding of hardware testing, data sets, architectural installation, and software development. I worked directly under the ECD and the EP of the Mill, along side a Technical Director, a Producer and a CD of film.

2013

Nike: Olympic Trails

DESCRIPTION

This is what you might call a dream project, a collaboration between Nike, Hush Studios (who I worked for) and Skylab to build three weather-proof buildings, completely transforming a football field into a world-class brand experience. I worked on the Nike+ building, which included a life-size, two-person racing game. Using state-of-the-art Woodway treadmills, with no mechanically driven parts, the participants had to rely solely on their own strength and stamina in order to win. Once they were signed in and fitted with brand new Nike shoes in USATF colors, they stepped onto the treadmills, where a depth cameras recognized their figures and displayed a life-size pointillized avatar of each player. The players were then instructed to start running, and a colorful countdown began.

GAME EXPERIENCE

Once the game begins they have 30 seconds to run as far as they can (calculated down to the hundredth of a meter). To break 200 meters you have to be running at a 15 mph sprint and hold it for 30 seconds. By the end of the trials several runners came back again and again, nearly filling the entire leader board (displaying the top 15 runners) with 200+ meter distances. The leaderboard reset every day at midnight, giving participants a chance to try again the next day.

The installation went on to travel the world to places such as Tokyo, and Moscow.

2013

EXXON: 100 year plan

BRIEF

We need a presentation tool for explaining the next 100 years of oil exploration in the Upper Zakum region (the largest oil region in the world) to a member of the Saudi Royal family and his entourage, in 60 seconds, and we need to be able to teach one of our top CEOs how to use it in one afternoon.

2013

Under Armor Shanghai

An immerse experience built Under Amour to help them increase their footprint in China.

Concept renderings

2013

Nike Heat Map

At HUSH Studios we built three weather proof buildings for Nike at the US olympic trails. I was in charge of Art Directing one of the building. Which included, art direction for the interior materials (colors, reflectivity). As well designing the experience for a real-time head to head racing game using real time data from treadmill, a wrap around LED wall, speakers imbedded in the walls, reverse engineered XBOX Kinects, and of course Olympic athletes.

2008 - 2012

Motion / Print

Each project showcases an ability to think creatively and develop concepts- from initial brainstorming to delivery. Today, when developing concepts for interaction design I often rely on the methods I developed during my time as a motion design artist. On occasion, I am still available for design work, but my primary focus is creating software and hardware products in the discipline of human centered design.

  1. Know your tech stack. Upgraded infra, with new capabilities, is a dependency for radical design.

  2. Don’t join companies, join leaders.

  3. Follow your passions, and reject work that does not align with your values, Passionate work will lead to more passionate work. The opposite is also true.

  4. “Toughing it out” is not a good way to learn, if you’re feeling this way start looking for another opportunity. Think about your manger for a moment, do you feel less stressed at the end of your 1:1s, or more stressed? it should be the later, you’ll learn faster.

Philosophy / Advice

Availability :

At present time I have an extended partnership with PayPal, and I’m not looking for outside opportunities, but always happy to chat and meet people across the industy.